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Our Heritage

Creating Safer Havens, One Country at a time

  • 1994

    Founder Bjørn Nicolaisen is introduced to a miraculous cloth that could effectively clean a very dirty windshield using microfibre and water.

    As a result, the Norwegian operation opens as Eidsvoll Miljøprodukter and the revolutionary “Cleaning without Chemicals” approach—which focuses on reducing the use of chemicals to clean homes—is born.

    The Norwegian business grows quickly throughout the country. To support the growth, the company maintains its modest building and invests the profits into creating support systems for Consultants. From the beginning our Consultants, Customers and employees are our most valuable assets.

    Miraculous cloth
  • 1999

    Eidsvoll Miljøprodukter opens Norwex Enviro Products, its first daughter company, after the “little red cloth” makes its way to Canada. This marks the first company to bear the Norwex name in North America.

    Norwex Enviro Products Opened
  • 2004

    Norwex Baltic is established in Riga, Latvia, and now services Latvia, Lithuania and Estonia.

  • 2007

    Norwex introduces a new microfibre with microsilver, now known as BacLock® technology. Success with this new product pushes us to the forefront of the industry.

    New Microfibre with microsilver
  • 2008

    Norwex Australia officially opens. The Norwex Mission and focus on the environment and improving quality of life resonate with this market.

    Superior personal care products, including natural and organic options without harmful chemicals, are added to the expanding product line to address growing consumer demand. Norwex adopts “improving quality of life by radically reducing the use of chemicals in personal care and cleaning” as our Mission.

    Norwex Australia officially opens
  • 2009

    Norwex opens its own production facility in China to ensure quality and meet the growing demand for Norwex Microfibre.

  • 2010

    Norwex Canada headquarters expands to meet the growing North American needs.

    Norwex Canada headquarters expands
  • 2011

    Norwex continues to grow with the official opening of Norwex USA. An expanded line of personal care products is also introduced.

    Norwex USA Opens
  • 2013

    The Norwex USA Distribution Center celebrates its grand opening. This new facility is complete with a highly automated order processing system designed to ensure the best service possible.

    Norwex USA Distribution Center celebrates its Grand Opening
  • 2014

    In celebration of our 20th anniversary, we expand our Mission:

    Improving quality of life by radically reducing chemicals in our homes.


    As a reflection of the new Mission, we also launch a new logo featuring a water droplet, leaf, home and circle.

    The water droplet—part of the Norwex legacy from the beginning—signifies purity and no harmful chemicals.

    The leaf reflects our commitment to protect nature and the environment.

    The home symbolises our Mission to create safe havens around the world.

    The circle represents the global nature of our Mission and Vision.

    Together, they stand as a powerful symbol of what Norwex represents.

    20th anniversary
  • 2015

    The Norwex Movement (initially known as RACE — Race Against Chemicals in the Environment) is launched. In support of the movement, a new website brings together our global community of like-minded individuals and provides important information about what we can do collectively to make a positive impact on the environment.

    Norwex New Zealand opens, where the Norwex mission and products are quickly embraced.

    Norwex Movement launched
  • 2016

    Norwex continues to expand in Europe, as Norwex Sweden opens for operation.

    Norwex commissions The Washed Ashore Project to create an original sculpture, Nora, the Leaping Salmon. Norwex Consultants helped construct the six-foot salmon, which is made entirely of marine debris. Nora is exhibited in galleries across the U.S.

    Washed Ashore Project
  • 2017

    The Norwex Foundation for a Brighter Future is making a difference in the lives of others through programs such as Grassroots Charitable Giving to local organizations, Charitable Partnerships with global impact and Norwex Cares Disaster Kits that aid in care and clean up after a natural disaster.

    The Norwex Foundation
  • 2018

    We open our EMP Research and Manufacturing Institute in the US to innovate, develop, and manufacture our own products designed to reduce harmful chemicals and improve quality of life.

    Norwex EMP
  • 2019

    Celebrating our 25th anniversary- 25 years of creating healthy homes and improving quality of life! Norwex is now the most prominent Microfibre company advocating for using far fewer harmful chemicals in our homes.

    Norwex 25th Anniversary

Our Global Mission

Improving quality of life by radically reducing chemicals in our homes.

What will your legacy be?

A Norwex home business can help you create a brighter future for your family - and for the planet.